One Damn Good Beer Is Closer Than You Think

Whether you're grabbing a six-pack for the weekend or ordering one with tacos,

we're expanding every month.

Pinche Chela is now available at select retailers, restaurants, and bars throughout Northern California,

with new locations being added regularly.

Find Pinche Chela at Oliver's Markets

We're proud to announce that Pinche Chela is now available at all Oliver's Market locations.

Look for our Mexican-style lager in the beer aisle and experience One Damn Good Beer for yourself.

Available at all OLIVER'S MARKETS.

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More Great Retailers Are On The Way

We're actively working to expand Pinche Chela into additional premium grocery retailers throughout California.

Expected SOON...

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Availability subject to final purchasing approvals and store rollout schedules.

More Places. More Good Times.

Our distribution network continues to grow.

Soon you'll be able to find Pinche Chela at:

  • Grocery Stores

  • Liquor Stores

  • Liquor Stores

  • Mexican Restaurants

  • Sports Bars

  • Hotels

  • Event Venues

  • And More...

Check back often as new locations are added.

Help Bring It To Your Neighborhood

Want Pinche Chela at your favorite grocery store, restaurant, or bar?

Interested in Carrying Pinche Chela?

Join the growing list of retailers bringing One Damn Good Beer to their customers.

Whether you're a:

  • Grocery Store

  • Liquor Store

  • Restaurant

  • Bar

  • Hotel

  • Stadium

  • Event Venue

We'd love to work with you.

Contact Us

(707) 843 - 4583

3334 Industrial Dr Santa Rosa CA 95403

Follow the Pinche Chela Lifestyle

©2026 Pinche Chela

All Rights Reserved.

Drink Responsibly. 21+ Only.