Una Pinche
Buena
Cerveza
Crack one open and you're already in the best part of your day.
Cold. Crisp. Refreshing.
Pinche Chela is the Mexican-style lager made for backyard BBQs, taco nights, beach days, game days, and every moment worth celebrating.
Una Pinche
Buena
Cerveza
Crack one open and you're already in the best part of your day.
Cold. Crisp. Refreshing.
Pinche Chela is the Mexican-style lager made for backyard BBQs, taco nights, beach days, game days, and every moment worth celebrating.
More Than a Beer.
It's a Way to Celebrate Life.
You already know the moments.
The grill is hot.
Someone just brought tacos.
Your friends are laughing.
The music gets louder as the sun goes down.
That's exactly why Pinche Chela exists.
A crisp Mexican-style lager brewed to be part of every great memory—not the center of attention.
Whether it's your first beer after work or your last toast of the night, Pinche Chela belongs in your hand.
What Does "Pinche Chela" Mean
In Mexico, "Pinche Chela" is something you hear between friends.
It's not about the beer.
It's about the moment.
It's the first cold one after a long day.
The one waiting beside the grill.
The beer you hand your best friend.
The one everyone remembers.
Because the best stories always begin with good people...
...and one Pinche good beer.
ONE DAMN GOOD BEER
Pinche Chela is brewed to be dangerously drinkable.
Cold, crisp, refreshing, and incredibly smooth from the first sip to the last.
Whether you're grilling in the backyard, relaxing at the beach, watching the game, or celebrating with friends, it always belongs in your hand.
Mexican-Style Lager
Crisp & Refreshing
Smooth Finish
Premium Ingredients
Best Served Ice Cold
Built For Every occasion
Whether you're firing up the grill, soaking up the sun, cheering on your team, or celebrating life's biggest moments, Pinche Chela is brewed to be part of every great memory.
Taco Night
Your tacos deserve better than a boring beer.
Backyard BBQs
You fire up the grill. We'll handle the cold part.
Beach Days
Sun. Sand. One Pinche good beer.
Game Day
Every win—and every loss—goes down easier.
Live Music
Cold beer. Loud music. Great friends.
Celebrations
Any reason is a good reason to raise a cold one.
PAIR IT WITH GREAT FOOD
Whatever's on your plate—
tacos, burgers, wings, pizza, seafood, carne asada—
Pinche Chela makes it even better.
Its crisp finish refreshes your palate and keeps every bite tasting as good as the first.
want to carry pinche chela?
Your customers already order Mexican lager.
Give them one they'll actually ask for by name.
Pinche Chela combines eye-catching packaging, premium quality, and a memorable brand your customers will come back looking for.
Bars
A beer guests remember—and order again.
restaurants
The lager that belongs beside every great meal.
Liqour Stores
Packaging that grabs attention—and keeps customers coming back.
Markets
A recognizable brand shoppers notice the moment they walk in.
NOW POURING ACROSS NORTHERN CALIFORNIA
Pinche Chela is expanding across Northern California with new bars, restaurants, and retailers joining every month.
Today you can find us at Oliver's Markets, with more locations coming soon.
Why Retailers Choose Pinche Chela?
Premium taste
Crafted for exceptional drinkability.
memorable brand
A bold identity customers won't forget.
high customer Appeal
Built around food, family, friends, and celebration.
Market support
We help our retail partners build awareness through events, promotions, and social media.
One damn
Good beer
Your next great story starts with one cold can.
Find Pinche Chela near you and make today worth remembering.
ready To Put
pinche chela
on Your Shelves?
Join the growing network of bars, restaurants, liquor stores, and markets serving one Pinche good beer.
Follow the Pinche Chela Lifestyle
